Services & Portfolio

COPYWRITING SERVICES 

With a marketing and writing background, I bring an outsider’s perspective and fresh ideas to your copywriting and key messaging. I help you dig and ask the right questions so that writing projects and business communications are delivered with clarity and your authentic voice.  

  • Newsletters & magazine articles 

  • Educational/informative pieces for posts on LinkedIn and Facebook

  • Ghostwriting (CEO, managers, business owners)

  • Website & brochure content 

  • Video scripts & presentations

  • Brand stories

  • Editing reports

  • Communications

Green and orange pencils in cup

COPYWRITING PROCESS

Connect. 

In the discovery process we determine desired outcomes, project purpose and scope, target audience, their needs and desires, budget and project timeline.  

First Draft. 

I start with research of primary and secondary resources, then create an outline and write a first draft. 

Revise. 

Editing and revisions are a natural step in the writing process. After discussion and fact check, edits and revisions are made to complete a second draft. 

Launch. 

The final step is finalizing copy and proofing before going to print or publishing online. 

person writing on many notebooks
Typewriter and pencils in sunlight

“Carmen’s expertise in business storytelling helped me define my business for my customers and myself.  Her words polished and summarized my initial ideas and her questions helped me define exactly what I was selling to clients, knowledge that I now use regularly in my business.”

— Jodi Tychkowsky, Principal, Owner
Sprintwebsites.com

“Keller Construction wants to be different in everything we do. When we revamped our website it needed to be different, not relaying the same old construction verbiage and industry language that everyone uses. That’s why we chose Writing on the Wall. Carmen digs deeper to find and tell a unique story.”

— John Cameron, Owner, Keller Construction

Let’s talk about your next writing project.